Bio
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Jabu Nadia

Newman

Orange
Maxit
Nedbank
Chess
Adidas
Open Forum
Nowness
The Dream That Refused Me
Standard Bank
10% Millionaires
Nando's
Scamandla
Adidas
Create New Paths

Jabu Nadia Newman’s work is as diverse as her constantly shifting pool of inspirations. She deftly captures 'alternative' stories with sensitivity and humour — from the poetic, to the provocative and pop culture-esque.

As a student, inspired by free-education movements, Jabu independently wrote and directed Foxy Five, a web series that celebrates intersectional feminism through the antics of an empowered fictional girl gang. This creative hustle developed not only her career as a director, but also brought to light debates around sexism, feminism, racism, and inequality.

Her honest narratives are striking and relatable, encouraging her subjects to tell their own stories, in their own way. Each project — whether it is an exhibition, branded content, a music video, or commercial — is an exciting opportunity for disruptive creative collaboration.  She has worked with a number of noteworthy collaborators and provocateurs including NOWNESS, adidas and Nando’s.

Jabu is inspired to bring her conscious aesthetic to commercial filmmaking, championing equal representation both in front of and behind the camera.

She is currently writing and developing her first feature film, alongside her commercial film projects both in the local and international arenas.